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Never too early, never too late … TO BE ALL YOU CAN BE

Some might say: “20 is too young to make a difference” or “40 is too old to be attractive”.
At Lancôme, we believe it is never too early and never too late to be all you can be.
There is no age to be all you can be. Love your age.

PATENTED UNTIL 2029
The first step of every beauty routine whatever your age
PATENTED UNTIL 2029*
*France, Germany, Great Britain, Italy, Spain, USA , China, Japan, Korea, Mexico, Russia.

Advanced génifique

The Science

Our N°1 Serum that makes you love your age

Patented until 2029, this audacious and groundbreaking innovation which became Advanced Génifique in 2013 with an optimist formula and self loading dropper continues to pave the way in cosmetic research

DISCOVER NOW ENTER OUR COMPETITION

OUR N°1 SERUM FOR RADIANT, YOUNGER-LOOKING SKIN

*France, Germany, Great Britain, Italy, Spain, USA, China, Japan, Korea, Mexico, Russia.

What's the norm?

3,000 women – 3 countries

We asked women how the feel about their age. If 73% of them consider society imposes them diktats regarding their age, most of them believe there is no age to be all you can be. Discover the amazing results of the study. "Consumer study, 3000 women, 3 countries."

The Film

A youthful radiance that shines from within

Kate Winslet, Lupita Nyong’O, Penélope Cruz and Lily Collins : four incarnations of the Lancôme’s woman. What unites them ? A form of radiance, from them, a light that seems to come from within. It is never too early, never too late to be all you can be. Love yor age.

Thank you for entering the Génifique Love Your Age competition.

BREAK THE NORM WITH ADVANCED GÉNIFIQUE

FOR YOUR CHANCE TO WIN A WEEKLY ADVANCE GÉNIFIQUE PRIZE PACK**

Enter Our Competition

Thank you for entering the Génifique Love Your Age competition.

Break The Norm With Advanced Génifique

For your chance to win a weekly advance génifique prize pack**

"At 55 years of age, I started my own business"

Share the story of your personal accomplishments in 25 words or less. How and at what age did you break the norm?

Title
**AU18+ only. Max 1 entry pp per week. Ends 11.59pm AEST 29/8/16. T&Cs apply, click here
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