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There’s no shortage of information when it comes to skincare. Still, the world of skincare can be difficult to navigate and the right face care products might sometimes be hard to find —whether it’s deciding which ingredients are better than others, how to find the right products for your skin type, or even when to start using a face serum.
The one thing we know for sure when it comes to the latter: the old adage that you don’t need high-powered skincare until you start noticing signs of aging couldn’t be farther from the truth. Our point of view at Lancôme: it’s never too early to start investing in your skin. Start practicing good habits, like incorporating our iconic anti-aging serum Advanced Génifique collection, before you hit your 30s.
Here is why:
In your 20s, you’ve made it through the hormonal, breakout-prone teen years (for the most part), wrinkles haven’t quite set in, and lines and spots are sparse. Skin has the ability to bounce back from a late night with a just splash of cold water. Yet even with time on your side, these are also the years when you’re building your career and life—stress levels are high, and your schedule couldn’t be busier. Sleep—which is key for skin rejuvenation—is a rare treat.
30 may be the new 20, but most women begin to notice the first signs of aging a few years into the decade. With cell regeneration slowing down, lines and wrinkles emerge, sun damage crops up, and tired eyes become a regular thing. Collagen and elastin production slow down, too, so skin loses bounce and starts to sag, while loss of moisture makes it appear drier and less plump. Skin also begins to thin and lose its natural radiance, so it’s duller and less looking awake.
Step 1 Revive Youthful Radiance: With Lancôme's new skin care technology from microbiome science, the anti-aging face serum Advanced Génifique works on signs of early aging from the start, from loss of radiance—one of the most obvious things to go—to uneven skin texture. The new formula with 7 pre and probiotic fractions, Advanced Génifique Anti-Aging Serum can improve your skin’s natural barrier and surface with every drop so that your skin immediately looks younger, and more luminous in as little as 7 days*. Just apply a few drops after having used a face cleanser (its self-loading dropper makes it easy to measure out), twice a day to the face and neck. The light, non-greasy consistency is also ideal for young skin that may not be ready for richer textures.
Our skin changes daily and sometimes our main concern is less about signs of aging and more about the fact that skin just feels a little… off. Stress, diet, pollution, wacky weather, and lack of sleep (among other factors) all contribute to outbreaks of sensitivity when your face feels tight, dry, and red. When those days arrive, it’s time to trade Advanced Génifique with the anti-wrinkle face serum for skin sensitivity, Advanced Génifique Sensitive at night time. Enriched with probiotic fractions and antioxidants like ferulic acid and Vitamin E, the Advanced Génifique Sensitive facial serum helps to soothe sensitive skin and has an anti-free radicals action.
Discover the benefits of the refreshing face mask Advanced Génifique. Did you know that such a single bio-cellulose sheet mask contains the equivalent amount of bifidus extract found in a full bottle of 30 ml Advanced Génifique facial serum? For a spa-like experience at home, apply the cooling sheet to your face for up to 30 minutes. It combines Lancôme’s patented Advanced Génifique formula and a hydrogel texture that sticks to your face like a second skin, hydrating for immediately radiant, smoother looking skin.
The eye serum Génifique Light Pearl is the complement to the Advanced Génifique face serum. Being an illuminating and hydrating eye serum with a neat massage-tip applicator, it helps reach the most inaccessible corners and minimize dark circles, appearance of exhaustion signs, and puffiness. Tired eyes—and skin—begone!
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