What it Means to Be An Ageless Serum

Learn why our ageless serum, Advanced Génifique from microbiome science is our #1 pick for all women.
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When it comes to anti-ageing face serums the most common questions we hear relate to age. “Am I too young to start using one?" "Is it too late to benefit from using a face serum?" Our answer is always, no. Cue: Advanced Génifique by Lancôme, an ageless skin serum for your face. Formulated for women of all generations, this anti-wrinkle serum enriched with 7 pre and probiotic fractions and is effective on all skin tones and types.

Let's take a closer look at some other face serum frequently asked questions.

When should I start using an anti-aging serum?

Every woman’s skin is different, which is why there is no fixed rule about when to start using a face serum. There are two main factors that age our skin: genetics and environment. While some women might not begin to use an anti-wrinkle serum until their late 30s or even 40s, some find it an essential part of their face care routine at 20.

Is it ever too late to start using an anti-wrinkle serum?

Adding an ageless serum into your daily face care routine will improve the overall appearance of your skin by addressing skin problems like dullness, hyperpigmentation, dehydration, wrinkles, and loss of firmness. All anti-aging face serums should be applied on clean skin. It is never too late—or early—to start using Advanced Génifique.

Does the face serum Advanced Génifique work on all skin tones?

Yes. To ensure the anti-aging serum Advanced Génifique delivers youthful results for every woman, scientists at Lancôme's research laboratory carried out a study with women of several ethnicities. These women were asked to apply the face serum twice a day for eight weeks, and then give feedback on the improvements of the way their skin felt and looked. The results are compelling: Over 90% of women involved in one study said their skin was more radiant after using Advanced Génifique, with 87% saying their skin also appeared smoother. When it came to improved suppleness, 91% agreed that their skin felt more supple, with 82% noticing marked improvement in elasticity and bounce. Lastly, 88% said that their skin felt silky.*

*Self-Assessment on 136 women

Face Serum 101: Do's and Don'ts

Every woman, regardless of age or skin tone, can get the most out of her ageless face serum with these easy Dos and Don'ts.

Don't Apply too much face serum

Anti-aging serums deliver results with a little amount of product. Use the self-loading dropper to apply a small amount of hydrating serum Advanced Génifique in the palm of your hand. Lightly blend it between your palms, and then apply it onto a clean face and neck with sweeping and patting motions from the center out.

Do Use your anti-wrinkle serum daily for better results

Think of using your skin serum in the same way as you would do an exercise routine. You can’t expect to see real results without routine. Even if you have a busy lifestyle, take a moment to treat yourself to a gentle face massage when applying your ageless serum, using your fingertips in light pressing and circular motions. Not only will this help with absorption, but it also gives you a moment relax and turn your mind off from the day.

Don't Stop using your moisturiser

Lancôme’s anti-aging serums are lightweight and fast absorbing. They feel cool and refreshing as you apply them, and leave your skin feeling soft and smooth—but they should still always be paired with a moisturiser. Moisturisers continue to hydrate and protect the skin from the effects of the environment. Together, an ageless serum followed by a moisturiser is the ideal skincare duo.

Do Consult the professionals

Every woman has unique skin needs, so a Beauty Advisor at your local Lancôme counter will be able to recommend the best anti-aging serum to meet your needs.


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