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As modern women we have high expectations for our make-up, and water resistant mascara is no longer a piece of our beauty kit brought out simply once a year for summer vacation at the beach. Today's woman drives herself to always live at 100%, and she's busy all-year-round: the epitome of the chic Parisian woman. Whether you're a social butterfly or the sporty type (or both), there's no reason not to look flawless whatever the occasion.
“Today's woman likes to be prepared for anything.”
Forget water resistant mascara as summer-only makeup, here are four reasons why it should be in your beauty bag all-year-round:
When we talk about opting for a waterproof, or water resistant, mascara, it doesn't just stop there. Choosing the right waterproof mascara is essential in order to achieve your ideal look. At Lancôme, for example, we have a range of waterproof mascaras, each designed to create a different and unique look.
The classic Hypnôse Waterproof mascara remains the ultimate waterproof mascara for building customizable volume, leaving the control in your hands. The exclusive formula wraps each lash in an even and smooth coat of product that is long-lasting and water-resistant.
For extreme volume whether you're in the pool or at a pilates class, Hypnôse Doll Eyes Waterproof mascara provides instant volume in just one coat, thanks partly to its s-shaped brush, which allows the bristles to cover every single lash in a single sweep.
Ladies who love that doll-like, doe-eyed flutter all-year-long will love Hypnôse Doll Eyes Waterproof mascara teases the lashes upwards and outwards, while separating them, for a flirtatious and wide-eyed look that holds its intensity regardless of the weather.
Just because you can have faith that your mascara isn't going to make a surprise bid for freedom doesn't mean that removing it is going to be any harder than with a regular mascara. You simply need the right product, such as Lancôme's double-action eye make-up remover Bi-Facil. It effortlessly removes even waterproof mascara, so you can go make-up free whenever you choose, not at the whim of your make-up. Today's woman likes to be prepared for anything, and doesn't let her mascara decide on her daily activities. From jumping in the pool, to jumping up and down at a concert, the best water resistant mascaras by Lancôme will ensure you can carry on and enjoy your life, with your lashes at their most beautiful.
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