Dry skin? Believe it or not, you can help fix it with cushion foundation!

Contrary to popular belief, it’s ok to use cushion foundation on dry skin. Surprisingly enough, it can even bring much needed extra protection, trapping moisture and creating a barrier. Read on for more!
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Build the foundations

The trick to happy skin with your cushion foundation is to go for serious moisture in your skin’s preparation phase.

We’ll never say it enough. When it comes to skin care and make-up, it’s all about the prep. Your skincare routine is crucial, whatever skin type you have. Cleansing and moisturizing will help fix your dry skin concerns, locking in a max of hydration.

Phase 1: A beautiful base

Moisturizing & Hydrating

Before you apply your cushion foundation, adopt a great skincare routine suitable for your dry skin. Try Advanced Génifique, a Youth Activating Concentrate Serum which improves the structure of the skin surface within just 7 days(1). A potent serum with a formula aimed at boosting youthful radiance, Génifique's patented complex with biotechnology-derived ingredients concentrates on the 10 key signs of youth: skin texture, resiliency, elasticity, firmness, sagginess, fine lines, wrinkles, radiance, clarity, and skin tone. So lightweight, it quickly absorbs into skin leaving it feeling refreshed and healthier. Combined with Hydra Zen Beauty Facial Essence, it’s the perfect routine to help provide intense hydration for skin to leave it feel soothed and comfortable. 92% of women tested(2) said they experienced improved hydration in the skin. Need a quick moisture boost? Treat yourself to the Advanced Génifique Mask for radiant, instantly plumper and smoother skin. 100% of women saw instant radiance, after just 1 application(3). No surprise, as this second skin mask is soaked with half a bottle of! That’s 20 minutes well spent.

The super primer

To ensure your cushion foundation stays on longer, add German Moyano - International Retail & Education Makeup Director at Lancôme - favorite primer: Lancôme’s La Base Pro Hydra Glow. A great dewy finish, thanks to its pearl pigments, it offers 24-hour hydration thanks to its Rose Essence, and 14 other skincare actives including Hyaluronic Acid, for plumper and more luminous looking skin. The primer is also a great protective barrier for dry skin and works to fill in any lines or pores and smooth the skin’s surface for the best results when it comes to adding your cushion foundation.

Phase 2: The fantastic foundations

The hydrating cushion foundation

Inspired by the Korean market’s trend for compact cushion foundation in the sleekest of packaging, the award winning(4) Miracle Cushion from Lancôme is both portable and easy to use with dry skin. The liquid compact cushion foundation comes in 11 shades, and releases the right amount of product so you don’t need to worry about judging the quantity.

The high coverage cushion foundation

Teint Idole Ultra 24hour Cushion is a longwearing liquid cushion foundation that is both oil-free, and lightweight for easy buildable coverage with an SPF 50 sunscreen included. Even smarter, the foundation’s texture changes on application thanks to the gel-liquid technology, making it more fluid and easier to apply on contact with the skin. A natural matte finish doing 2 jobs at once! Tested for all skin types, it’s non-comedogenic and hydrating too. The soothing, refreshing texture on the skin (it makes the skin’s temperature drop by -1.7C!(5)) (@Local Markets: please check w/ local laboratories) makes it the perfect summer partner.

The all in one Absolue cushion

This liquid cushion compact foundation combines the best of all Lancôme’s technology and know-how in six shades (@Local Markets: please adapt according to local product). As efficient as a cream, the new formula with adenosine plumps up your skin thanks to collagen synthesis. Its three oils (rose, camellia and citrus) all soften the skin and add that sought-after glow, while the Miracle cushion foundation’s polar technology makes sure it’s just the right amount of product. Even applying it is a treat! The new L’Absolue Cushion foundation includes a double-ended petal pad for a better reach and a velvet touch.
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Phase 3: The fabulous finale

To finish off your look, there's nothing like a little blush or bronzer. So, which tribe do you belong to? The Blushers or the Bronzers?

The Blushers

Prefer the natural, Parisienne ‘no make-up’ look? You’re part of the Blusher brigade. With seven shades to pick from, for a fresh, rosy complexion, Cushion Blush Subtil is ideal for those looking for a natural, healthy look. Naturally flushed cheeks with vibrant, yet discreet coloring for the best of dewy, fresh looks. For the finishing touch, you can match your Cushion Blush Subtil’s shade to your lipstick for a sophisticated put-together look.

The Bronzers

Miss the beach? Wish it were always end of August? You fit in with the Bronzers. The ultimate Lancôme bronzer is Belle de Teint. Silky and smooth, with micro agents in its formula, it adds instant color, shimmer and that oh-so-missed healthy glow. Hooked on that sunny complexion? Add Star Bronzer Bronzing Brush to your kit, it automatically releases powder onto its brush at the press of a button, and fits beautifully in the tiniest of bags.

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Known for their love of skincare routines and passion for natural-looking beauty, the latest Korean beauty trend is cushion foundation. What is it, and should we be swapping out our regular coverage for cushion foundation?