Looking for your perfect eye partner? Check out the best rated mascara

From online articles to magazine reviews and Top Ten lists...it's hard to ignore the media (and friends) telling you which is the "best rated" mascara. But before you rush out to pick up the latest mascara that everyone is talking about, there are a few things you need to know when it comes to choosing the best rated mascara...for YOU.
beautymag article image

Everyone is different

Just as every woman has her own go-to make-up look that perfectly suits her unique features, so do we all have different preferences when it comes to the best rated mascara and the way your mascara looks. While, for example, some people like each one of lashes to be clearly defined and separated, creating a doll-like, wide-eyed expression, others prefer lashings of volume and curl all the way up the lash. You might even prefer a natural-looking "no-make-up" finish, with barely-perceptible mascara that shows off your natural beauty.

Do you know what kind of eyelashes you have?

Not only does everyone have their individual preference when it comes to make-up looks, but we all have different features to take into consideration. Lashes, for example, can come in a variety of types: from long and thick to sparse and thin or short and stubby. Once you work out what kind of lashes you have, and what look you want, then you can start to decide on the best rated mascara - for you!

To properly see your lashes' natural thickness, length and curve, stand with your face a few cm from your mirror and turn your head by 30°, so you can still see into the mirror, but you can also see your profile. You'll see your lashes' silhouette and will be able to diagnose what natural lash type you have.
beautymag article image

Types of mascara: the breakdown

At Lancôme, each mascara has its own particular specialty, with the individuality of women in mind.

Long lash mascara

Long-looking lashes are all about combining an expert formula with a lash head and neck that enable the brush to reach every lash on the first application. Grandiôse mascara has a swan neck that isn't just beautiful: it's designed to enable you to easily manipulate the brush in any direction, even over the bridge of the nose! Combined with Lancôme's rose stem cell formula, lashes look endless in just one coat.

Separated lashes mascara

“Defined, perfectly separated and clump-free lashes make the eyes look more awake and brighter.”

If you prefer your mascara to give you a natural, wide-eyed look, Définicils could be your perfect eye partner. It has a smaller head than conventional mascaras, which allows you to coat while separating every lash without smudging or clumping.

Voluminous lash mascara

Whether for a dramatic evening look, or standout daytime beauty, full, voluminous lashes are among the most sought-after. Hypnôse Drama 's curved fiber brush is a favorite among Parisian women, as it's designed to create maximum volume and even coverage, leaving it up to you how much impact you want to make.

Waterproof mascara

For the active or beach-bound woman, Lancôme's Hypnôse Drama Waterproof enables you to get exactly the look you want without worrying about panda eyes or compromising on beautiful lashes.

So there are different types of mascara for different looks and preferences. But let's not think about other people for a second. How can you find your perfect lash partner: the best rated mascara for your requirements?

How to find the best rated mascara... for you!

Don't be swayed by what everyone says around you, make sure you've got all the expert information you need before you treat yourself to a mascara. Before heading to the store to buy a new mascara, take a pocket-sized make-up remover and some cotton pads so that you can test different mascaras. Avoid trying more than 2-3 however, as repeatedly applying and removing mascara may risk irritating the sensitive eye area.

beautymag article image

How to get the best out of your mascara

You've narrowed down the best rated mascara that's perfect for your unique lashes. Now it's time to make the most of it with the optimal technique...

Start with clean lashes, ideally prepped with a mascara primer such as Lancôme's Cils Booster XL to provide the perfect base. Next, take your mascara of choice and, working from the lash roots to the tips, move the wand in small but firm zigzagging movements. This is the key: it enables full coverage of every lash, providing volume without the clumps that can occur from over-layering.

For an everyday look, a single coat of the best rated mascara will usually be enough to do the job but, if you're heading out after work, or looking for even more volume, a second coat can thicken the lashes even further. Be careful if you're thinking about a third however, as applying too much mascara can weigh the lashes down, creating unnatural-looking clumps that can flake off and ruin a beautiful make-up look.

Next article

Best lengthening mascara: which products should I use for longer looking
Makeup Stories

Best lengthening mascara: which products should I use for longer looking Hollywood favourite: the best lengthening mascara

One the one hand we all love choice, but on the other hand choice is what makes life complicated! How many times have you stood there at the beauty counter wondering “Which products should I use for longer looking lashes?” and “which really is the best lengthening mascara”? It seems we really are spoiled for choice these days, so how does one make head or tail of it? Easy, look at the stars!