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Did you know the first waterproof mascara came about in 1930’s? Although there are different accounts as to who the first inventor of waterproof mascara (a turpentine-based formula) was it’s clearly come a long way since then. Lancôme’s Hypnôse waterproof mascaras have given us the ultimate weapon against smearing, smudging and streaking. Thanks to the latest SoftShield™ technologie, Lancôme offers a waterproof formula, enriched with Vitamin B5 which increases lash volume up to 6 times for long lasting wear!
Luckily today’s answer to ‘panda eyes’ is a lot gentler than its first incarnation, and has other benefits too including volumizing and lengthening. Who knew even our waterproof mascara could multi-task?
Choose Hypnôse Doll Eyes Waterproof for extra volume and separation for that false lash look. Thanks to its easy glide FiberShineTM formula and its unique cone style nylon brush, it offers easy application for sculpting, curling and loading lashes with plenty of shine.
Hypnôse Waterproof is a classic, for more volume with its rich SoftSculpt ™ formula leaving lashes long and supple. The smooth texture and PowerFull™ fiber brush (with as many as 1000 bristles!) wraps lashes from tip to top offering six times more volume.
For a darker, more intense look, long lasting Hypnôse Drama goes deeper. Enriched with Pro Vitamin B5, it’s easy to apply, giving a triple coating is one fell swoop. The kink in the S-shaped Convex Brush means improved contact and more coverage.
It might sound a little melodramatic, but the right waterproof mascara can be truly liberating. Today, we multi task and multiplying activities, packing more into one day than ever, so we need to be prepared for any eventuality, every day.
Spontaneity is so rare these days, it’s a real treat to be able to embrace the unknown and follow your heart, without having to worry about the way you look. Think about it, being prepared, from the tip of your lashes means you can go with the flow.
Live spontaneously, live waterproof.
In a few simple words, waterproof mascara is an enabler. The smart woman’s trick to lead the life she wants to, without scheduling it all ahead. So, don’t be caught unawares, wherever you might be, whatever your plans, having the best waterproof mascara can really change your life.
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