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Today, 76 million young women* lack basic reading and writing skills. White Her Future is a global program run by Lancôme to tackle this issue on the ground, by financing education programs and generating awareness about this important cause.
*aged of 15-24
Often hidden, illiteracy causes young women to face exclusion and dependence,
with serious consequences for themselves and their close ones.
LITERACY TO BE HEARDWomen who can read and write are more likely to vote and therefore play a role in shaping their lives, their communities, and society.
LITERACY TO LIVE YOUR LIFE FULLYA child born to a literate mother is 50% more likely to survive beyons the age of 5 and is more likely to read and write too.
LITERACY FOR DEVELOPMENTIlliteracy also impacts women's economic situation. If every woman could read and write, 171 million people could lift themselves out of poverty.
Lancôme embodies a positive, life-inspired vision, because beauty begins with happiness, and happiness cannot be achieved without freedom of expression. Lancôme is committed to fighting illiteracy around the world by investing at least €2 million over five years.
Since 2017, Lancôme supports programs in Morocco, Guatemala and Thailand with the support of
CARE INTERNATIONAL, as well as programs in other countries via local NGOs for a global impact.
Side by side with CARE, Lancôme implements pre-school and school education programs so that Moroccan women can support their children's schooling while interacting with the educational teams.
Learning to read and write allows women to access informatino, to know and exercise their rights, to participate in public life, and to change and foster progress in society.
When women know how to read and write, it is easier for them to find job opportunities, raise their voices, and integrate into Thai society.
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