Mascara 101: Ultimate Makeup Guides

Just with all makeup products, mascara does have an expiry date. Eye mascara lasts between 3-6 months and should be replaced after that amount of time. This is because the product’s effect may limited after 3-6 months, and constant use can build up bacteria in the tube. Follow guidance on the packaging for each unique mascara to ensure you’re replacing your product when needed.

Mascara is an enhancing product – it’s also one of the most personal makeup steps. With Lancôme mascara, you can both open and draw attention to the eyes, and maximise your natural beauty. Our different types of mascara allow you to achieve the specific look you want, whether it be doe eyed, femme fatale or ‘no-makeup’ slick.

Lancôme’s luxurious formulas provide all-day flawless wear. Each evening, it’s important to remove your mascara alongside other makeup to protect your skin and lashes.

1. Using warm water and an eye makeup remover like Bi-Facil Eye Makeup Remover, gently rest on your eyes with a cotton pad.
2. To strengthen and protect lashes, follow with a supportive and lengthening coat of Lash Revitalising Serum.

The innovative Lancôme mascara range eliminates the need to wait between coats. This is thanks to our enriched formulas, which glide on without over-drying or clumping. For perfect application, slowly move from the base to ends of your lashes in zig-zagging directions. This separates the lashes and adds thickness for a boost of volume.

Depending on the look you’re setting out to achieve, applying mascara on the bottom lashes can enhance and beautify even further. To do so, gently brush the wand from base to tips of your bottom lashes with small movements. This helps to further define your eye shape.