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Mascara 101: Ultimate Makeup Guides

Lancôme’s eye mascaras define every lash for perfect results. Our different types of mascara are a result of innovation and luxury formulas, to give you the ultimate look for your lash type. Choose from a range of wands and styles like waterproof mascara and lengthening mascara to enhance your makeup.

What is mascara?

Mascara makeup is a universal staple of makeup bags – but did you know that it is one of the oldest forms of makeup, dating back centuries? Eye mascara serves to define, thicken and lengthen individual lashes, for an infallible result. Lancôme mascara has transformed the cult-favourite makeup product using luxurious formulas to create the perfect lash.

Types of mascara

Match mascara to your lash type and desired look, with Lancôme’s tailored types of mascara. Explore our mascara guide to different results below.


To lengthen and define your lashes, opt for lengthening eye mascara. These types of mascara separate, lift and boost lashes using creamy formulas and bold pigmentation. Hypnôse Volume-À-Porter Mascara contains 306 cone shaped bristles for an even deposit.


For a lifted, shaped lash, curling Lancôme mascara utilises a curved wand alongside volumising formulas. Lash Idôle Waterproof Mascara creates a dramatic, fanned-out effect with 125 different bristle sizes and a waterproof, gel emulsion formula.


For jaw-dropping volume no matter your lash type, experience the first serum-infused volumising mascara makeup. Le 8 Hypnôse Mascara uses shea butter, amino acids and black balm to instantly sculpt and volumize, whilst protecting and strengthening lashes.

Mascara wand types

Different lashes require different types of mascara wands. Read on to find the best mascara wand type for your lash type and desired mascara style.

How to apply mascara

For the perfect finish, mascara application requires a few simple steps. Shaping, priming and mascara makeup all help to achieve 24-hour volume and lift. See how to apply mascara for a beautiful result below.

Use an eyelash primer

Eyelash primers sit underneath mascara, helping to create more volume and intensify your mascara’s colour. Cils Booster XL Lash Primer contains cellulose microfibres for maximum effect.

Apply mascara

Finally, apply your lengthening, volumising or waterproof mascara. Starting at the base, slowly glide the wand up. Use a zig-zagging motion to separate and define each lash. Repeat until you have achieved your desired effect.

Explore our mascara range

Discover the luxury of Lancôme mascara and find your next showstopping formula. You can try on our range of mascaras from the comfort of home via Lancôme’s virtual makeup try on tool.

Mascara tips & guides

To find your perfect fit and get the most out of your product, explore our expert-approved mascara guides.

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Mascara FAQs

We answer your most asked questions on how to achieve the best mascara results below.

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