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Find the Best Anti-Ageing Serum for Your Skin

Learn from our Lancôme experts how to find our best anti-aging serum for your skin, and how to use it to its full potential.

It’s no surprise that a basic skincare routine can keep your visage in shape. Welcoming new products into your daily regime can assist you in tackling specific skincare concerns, such as fine lines and winkles, dryness, dullness and dark spots. At Lancôme, we believe that every beauty ritual begins with using an anti-ageing serum. From the first drop, skin looks smoother, more luminous and more youthful.

Our Lancôme experts have compiled a guide to understanding what face serums are, how your skin can benefit and our best anti-aging serum for your skin’s needs.


What is a face serum?

face serum is a lightweight product designed to address specific skin issues and improve the overall appearance of your skin. Face serums deliver highly concentrated ingredients, formulated into a serum that works to brighten, hydrate and provide a variety of benefits, depending on the serum you use.

How do you apply face serum?

As far as application goes, you’ll want to use a layered approach by putting on your face serum after using cleanser and toners, but before applying your moisturiser. Face serums are easily absorbed by the skin and can contain moisturising ingredients, but they should not be considered your primary moisturiser, especially if you have dry skin. If you have naturally oily skin, you may potentially be able to use a hydrating face serum on its own.

Serums should be applied at least once a day, ideally both in the morning and at night, to your entire face and neck. Some of our serums are designed specifically for the eye area, doubling as a lash serum too—we’ll discuss that a bit later.

If you’re unsure where to start when choosing the best serum for your needs, we can help. Below, we’re sharing our top five face serums, as well as tips on how to pick the right one for your skin concerns.

Lancôme’s Recommended Face Serums

Every woman has a different skin type and concerns that go with it. Look for a face serum that’s targeted to your specific needs, whether it’s minimising fine lines and wrinkles, or perhaps hydrating dry skin.

Our Genifique range consists of anti-aging skincare products and serums enriched with a complex made of prebiotic and probiotic fractions that help balance the skin’s microbiome—giving you more radiant, stronger, youthful-looking skin.

The Absolue anti-aging skincare range is all about sublime skin regeneration, containing French Rose extracts and blending active molecules to give mature skin a refreshing, brightening glow.



Advanced Génifique Face Serum

Resulting from 20 years of advanced research, Lancôme's iconic anti-aging serum, Advanced Génifique, activates visible signs of youthful skin and has become an anti-wrinkle skincare essential for women around the world. Our best-selling anti-aging serum comes enriched with millions of pre and probiotic fractions, including Yeast- and Bifidus-Extracts, to strengthen your skin’s barrier and improve texture, skin brightness, elasticity and firmness.

Skin Types: This serum is a perfect match for a variety of skin types, particularly mature and aging skin.

How To Apply: Apply a dropper full of serum to clean hands. Gently rub them together to evenly distribute the formula. Moving in an outward, upward direction, apply the serum to your forehead first. Smooth the serum along your cheekbones, continuing upward, lifting motions. Sweep the serum up from your chin to your temples. Use any remaining serum on your neck, and allow it to sink in for 30 seconds before applying your favourite moisturiser. Be sure to apply the Advanced Génifique anti-aging serum twice daily, in the morning and evening. In just seven days, see visibly younger, more radiant skin.



Advanced Génifique Sensitive Face Serum
Microbiome Eye Cream

Are you experiencing dryness, redness and roughness? Forget bad skin days with Advanced Génifique Sensitive, a serum that’s targeted to improve the appearance of dry, sensitive skin with a fresh treatment. Proven antioxidant ingredients are blended with a hydrating base for effective results. Ferulic Acid works to boost the efficacy of other antioxidants, enhancing the moisturising, soothing and repairing effects of Vitamin E, for a powerful serum that helps to give you a refreshed complexion and tackle visible signs of aging. The two formulae are kept separate until your first use, ensuring a freshly mixed face serum that lasts for months.

Skin Types: This serum is best suited for dry or sensitive skin types.

How To Apply: Press clockwise on the bottle cap to release the blue concentrate. Shake to mix, discard the cap and replace with the dropper. Once activated, apply the dropper of serum to your hands. Apply the serum to your face, starting with your forehead and moving down to your chin. Smooth the serum in upward, lifting motions. Allow to dry for 30 seconds before applying your moisturiser. Use Advanced Génifique Sensitive at night after cleansing during your bad skin days, as a one-month treatment to care for and soothe sensitive skin.



Advanced Génifique Light Pearl Youth Activating Eye & Lash Concentrate

If you’re suffering from dark circles, eye bags, and less-than-impressive eyelashes, then our Advanced Génifique Light Pearl Youth Activating Eye & Lash Concentrate is the anti-aging serum to add to your regime. This brightening eye serum is formulated with Light Pearl and Bifidus Extract to help reduce the appearance of under-eye wrinkles and eye puffiness, and increase hydration for more luminous, youthful-looking eyes. It also visibly fortifies eyelashes for increased strength and density. After one use of this eye serum, 92% of women reported softer eye contour skin and supple, silkier eyelashes.

Skin Types: This serum is specifically formulated for eye contour skin, rather than the full face. It’s an excellent choice for all skin types suffering from dark eye circles, eye bags and weak eyelashes.

How To Apply: Apply this day cream to clean skin every morning. Work the product into the skin using upward sweeping motions for optimal absorption. Use tiny pinches to stimulate circulation.



Absolue Ultimate Repair Bi-Ampoule

Looking for an overnight skin repair, sealed into a concentrated treatment? The anti-aging Ultimate Repair Bi-Ampoule is a dual-phase formula, inspired by beauty treatments with highly concentrated skincare ingredients. This fast-absorbing formula contains bi-phase technology to be activated at first use. This bi-ampoule is infused with key ingredients like Pure Oleo-Distillate, Tri-Ceramides and the exclusive Grand Rose Extracts—which nourish the skin with moisture and protect it from external environmental factors.

Skin Types: This serum is best suited to dry, dull or mature skin in need of visible repair.

How To Apply: On first use, vigorously shake the formula until the two layers are evenly mixed. Open the dropper cap, hold the rubber part and gently press to release the formula. Apply 4-6 drops of the serum on facial areas that are of concern, gently sweeping the texture over the face and neck with fingertips. It's recommended to use at night on cleansed skin. Complete your routine with your usual skincare.



Absolue Oleo Serum

If your skin is craving Lancôme’s best nourishing treat, the visibly regenerating Absolue Oleo serum has the best of Lancôme’s science. It contains both a face serum (which has Pro-Xylane and Rose Extract) and an oily texture, made up of Citrus Essential Oil, Camellia, and Babassu Oils. This unique formula leaves skin feeling suppler, more plumped and more elastic. Day after day, wrinkles appear diminished and skin glows with revitalised radiance.

Skin Types: This serum is best suited for dry, aging skin that needs firming and visible regeneration.

How To Apply: Use Absolue Oleo day and night, ideally on top of the Advanced Génifique serum, on a cleansed face before your moisturising cream. Apply the formula over your face and neck using your fingertips, massaging in outward motions.

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