Main content


With the power to change your whole look in just one swipe, mascara’s status as a beauty staple comes as no surprise. Whether you want to brighten tired eyes, feel put together on a rushed morning, or enhance your confidence with a glamourous eye makeup look – the right mascara can do it all. For such a ubiquitous product, it’s easy to overlook how different types of mascara wands and formulas work to create distinct types of mascara looks. Read on to discover which Lancôme mascara is perfectly suited to enhance your natural lashes and deliver on your lash goals.

Types of Mascara

What type of mascara should I use?

Your optimal mascara depends on your natural lashes and the types of mascara looks you prefer. When choosing mascara, it’s important to look beyond formula and assess which types of mascara wands are designed for your lash type. Different types of mascara brushes alter eyelashes in specific ways to create distinct styles. When asking ‘what type of mascara should I use?’ consider how a mascara wand can support your individual lash concerns with elements like:

  • Wand shape such as S-shaped, C-curved or straight
  • Wand size such as a smaller wand for detail or larger wand for drama
  • Bristle type such as soft, firm or plastic

Ahead, learn everything you need to know about the different types of mascaras.

What type of mascara should I use?

The types of mascara

Lancôme’s collection of mascaras includes an array of different types of mascara brushes to help you maximise your eyes and achieve any lash look. But which type of mascara will be most beneficial for your unique lash type?

  • Lengthening mascara is ideal for short lashes.
  • Volumizing mascara can benefit sparse lashes.
  • Lifting and curling mascara can help support straight lashes.
  • Waterproof mascara is a daily essential for those with sensitive eyes prone to watering, but it’s also an ideal addition to any makeup kit.
  • A non-clumping mascara can create fanned out, defined lashes.

Let’s unpack the distinct qualities of each Lancôme Hypnôse mascara.

Lengthening mascara

If your natural lashes are short and sparse, look for types of mascara that create volume but focus on length, such as the Hypnôse Mascara. Lancôme’s exclusive SoftSculpt formula is paired with a powerful comb-shaped wand to glide through each lash, delivering length and definition with a supple, feathery feel. Available in black for a dramatic touch, or brown for a natural finish, achieve extended lashes by applying the Hypnôse Mascara in a zig-zag motion from root to tip.

Volumising mascara

Attain a set of full bodied, volumised lashes with the Hypnôse Drama Mascara. The oversized curvaceous S-shaped wand provides full lash contact to thicken sparse lashes in a single stroke. The creamy formula includes intense black pigments for a statement look and pro-vitamin B5 to help hold in moisture for a flake-free, glossy finish. The Hypnôse Drama Mascara is the perfect type of mascara to create a full set of lasting, thick, fluttery lashes.

Curling mascara

One of the most beloved types of mascara looks is the doll-eye effect. Perfect for those with straight lashes, this style is defined by curl and length that creates the illusion of bigger, brighter eyes. To achieve the look, try the Hypnôse Doll Eyes Mascara, which features a cone-shaped applicator for lash separation and precise application even in the inner corner and lower lashes. With a clump free formula that aims to curl and lift the lashes, a single swipe of the Hypnose Doll Eyes Mascara can provide that flirtatious doll-eye mascara style.

Waterproof mascara

Waterproof mascara is often the go-to formula for those with eyes prone to redness and watering. However, sensitive eyes or no, this type of mascara can be beneficial in a variety of situations. A waterproof, smudge proof mascara formula is a useful to maintain a lash look in windy weather or humid summer days, so it’s a worthwhile addition to any makeup kit.

Different Types Of Mascara

Non-clumping mascara

The non-clumping formula of the Lash Idôle Volumising Mascara delivers instant lift and length, with fanned out definition. With an arch-curved applicator and over 360 micro bristles, these types of mascara wands can target every single lash. The gel-emulsion formula is enriched with white tea extract to weightlessly condition the hair fibres, leaving your lashes soft and defined. For the ultimate eye-opening affect, use the curved side of the applicator to volumise the lashes, and the rounded side for lift and definition.

To further customise your makeup routine with products most suited to you, learn how to choose your perfect foundation.


Orientation message
For the best experience, please turn your device